Engagement
-
Engagement
Children Take Over Times Square Nov. 8th
On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to
-
Engagement
Lego Hosts Ornament-building in Mills Malls
The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat
-
Digital
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
-
Acquisition
A Star is Born
WHAT KID, DREAMING OF BECOMING a movie star, wouldn’t want a Hollywood-themed bedroom complete with spotlights and a stage? That’s the premise for a new
-
Engagement
C-Store Morph
Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.
-
Engagement
VW and W Hotels Partner to Promote Phaeton
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs
-
Acquisition
Carnegie Deli Hosts Sandwich Contest
The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese’s Great Sandwich Recipe
-
Acquisition
McDonald’s Running Low on Monopoly Game Pieces
McDonald’s Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According
-
Acquisition
Vlasic Spurs Trial with SUV Sweeps
Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of
-
Engagement
Pepsi and Apple Promote Music on 100 Million Bottles
Pepsi-Cola Co. and Apple Computers will make 100 million bottles sing in an under-the-cap promo that lets consumers download free songs. The February-March