Engagement
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Acquisition
Harrah’s Drops $20 Million on Treasure Hunt Promo
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator
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Acquisition
Premiere Phones In Oscar Sweeps
Premiere Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly. Academy Award winners picked via cell
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Engagement
Food Network Touts World Kitchen On-Screen, In-Store
Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June. Food Network will produce a Cooking from
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Engagement
Volvo Launches S40 in $3 Million Push
Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin
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Acquisition
Unilever Launches Carb Options with Online Sweeps
Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com
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Data & Analytics
Man Pleads Guilty to Online Film Pirating
A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
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Acquisition
AOL Presents Netscape MINI Sweeps
Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From
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Acquisition
Olay Books Spa for Sweeps
Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ. The sweeps
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Engagement
Nickelodeon Characters Featured in Burger King Promo
As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly
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Acquisition
Xbox Gamers Compete Against OutKast
In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today’s hottest stars. Microsoft Corp. launched