Engagement
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Direct Marketing | Print
Critical Issues & Trends
Catalogers continue to agonize over the need to reduce costs without reducing offerings or services. Among respondents to Catalog Age’s exclusive Benchmark
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Acquisition
CNN Touts Aviator Sweeps Via Online and On-Air
CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …
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Engagement
Three States Sue Simon Malls over ‘Gift Card’ Charges
Three New England states have sued North America’s largest shopping mall owner, alleging that Simon Property Group Inc. violated consumer protection laws by including fees and expiration dates on its gift cards. In a preemptive strike, Simon Property …
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Acquisition
Revlon Sweeps Dangles Diamonds and Glitzy Parties
Just in time for the holidays, Revlon is out with a sweepstakes dangling Hollywood style parties and diamond rings. The Revlon Wrap Yourself in Red Sweepstakes offers participants a chance to win a trip to Entertainment Weekly’s 2005 Emmy Awards Party …
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Engagement
Employee Gift Card Incentive Spike Expected
A spike in gift card and certificate giving is expected this holiday season as more employers say they prefer giving gift cards and certificates over cash to recognize and motivate employees. “Recipients find gift cards more memorable and more exciting …
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Acquisition
Yahoo Hosts Times Square Snow Globe
Yahoo will put a giant snow globe in Times Square this Friday to help holiday shoppers. The snow globe houses “Comparison Shopping Santa,” who shows consumers how to compare goods and prices online (and poses for photos with visitors). Wi-Fi Internet …
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Acquisition
NASCAR Hitting NYC; Diageo Finalizes NASCAR Sponsorship
Though the closest racetrack is hours away, NASCAR racecars will be making pit stops in several New York City locations next week, and the racing conglomerate is sponsoring a sweepstakes to lure consumers to each racecar location. Authentic show cars …
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Acquisition
ClubMom Spruces Up Holiday Shopping with Points, Sweeps
Loyalty program ClubMom is rewarding its 1.5 million members who do their holiday shopping online at its new ClubMom Gift Card Store. ClubMom takes its online community into neighborhoods Members earn 15 ClubMom points for every dollar spent through …
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Engagement
Bush Re-election Pumps Up Holiday Gift Spending
The reelection of President George W. Bush is expected to have a positive impact on holiday gift spending, including gift cards. Before the election, consumers were expected to increase their spending this holiday season by 4.5%, a number that jumped to …