Topic

Engagement

  • Engagement

    Swarovski Helps Trim Tree

    CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper

  • Acquisition

    Incredible Breakfast Offerings

    WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids

  • Engagement

    Selling Brand USA

    A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he

  • Engagement

    Home Brew

    Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

  • Acquisition

    Kmart Readies Holiday Site, Sweeps

    KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

  • Acquisition

    Lincoln Dangling Trip to Super Bowl Parties

    Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …

  • Acquisition

    AOL Joins Makeover Craze via Sweeps

    America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …

  • Acquisition

    Bluefly Gives Away Jimmy Choo, Too

    E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the “Woman’s Right to Choo’s,” sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for …

  • Engagement

    Canon Focuses on Art Gallery Events

    Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed “True Originals,” showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take …

  • Direct Marketing | Print

    The Big Picture

    The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul