Engagement
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Acquisition
Hallmark Channel Sponsors “Mysteries” Sweep
The Hallmark Channel is giving mystery buffs and amateur detectives a chance to guess ‘who-dunit’ and win $10,000 via a new watch-and-win sweepstakes. The Hallmark Channel Mystery Movie Sweepstakes, which kicks off Jan. 7, lets viewers piece together …
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Engagement
P&I Postscripts
7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the …
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Acquisition
Amstel Light to Sponsor Freeskiing Tour
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram’s Christmas 2004 catalog suggests you “Send Comfort & Joy!” The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, …
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Engagement
The Future of Trade Shows
The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. “These are the good old days,” he said.
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Acquisition
Clearly Canadian Puts Instant Win in 3.4 Million Packages
Clearly Canadian Beverage Corp. has launched an instant-win under-the-cap-sweepstakes, which is being promoted on some 3.4 million packages of Clearly Canadian bottles distributed in the U.S. The promotion, “A Vacation Under Every Cap,” offers …
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Acquisition
Parker Brothers Puts DVD Game on Tour, Sweeps
Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, …
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Engagement
Sears Raises the Bar With One Weekend to Go
With only one week to go before Santa comes to town, Sears, Roebuck and Co. has added a new promotion to get shoppers into its stores. On Saturday, the first 100 customers at each of its full-line stores across the country will get a $10 gift card. The …
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Acquisition
Hallmark Channel Sponsors Holiday Sweeps
Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Sporty’s Offers Men’s Collection The Sporty’s family of practical and gadget-y home catalogs recently spun off a new edition called Sporty’s Men’s Collection. Compared to the main title, Sporty’s Preferred Living Collection, the newer, male-named …