Engagement
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Engagement
PromoShop Hires Director Supplier Relations
PromoShop has hired Kim Bakalyar as director of supplier relations, a new post for the romotional products distribution firm. Bakalyar will oversee PromoShop’s new supplier relations program. She had been director of vendor relations at Jack Nadel, San …
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Engagement
P&I Postscripts
HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be …
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Engagement
UPIC Upgrades and Buyer Education Top ’05 PPAI Agenda
(Las Vegas, NV)—Two “hot topics” top the Promotional Products Association International agenda this year: enhancements to the UPIC (Universal Promotional Identification Code) Directory and a major push to educate the end buyer on the value of using a …
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Engagement
Nerf Signs Up As Harlem Globetrotters Sponsor
Hasbro, Inc.’s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on …
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Acquisition
Starbucks Sweeps Adds Dollars to Continuity Cards
Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty …
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Engagement
Bally Takes on Partners to Promote Exercise
Just in time to help consumers with their New Year’s resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym …
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Engagement
Amex Targets Realtors with the Housewarming Gift Card
A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …
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Acquisition
Food Network Promotes Iron Chef America Series Via Contest
Food Network is letting viewers in on the action as part of its new primetime series, Iron Chef America, offering several interactive components and a watch-and-win contest. Viewers can sign on to Foodnetwork.com to vote on winners and judge chefs …
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Acquisition
NBA and Scholastic Running In-School Contest
The National Basketball Association and global children’s publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The …