Engagement
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Engagement
Motorola Hires Soccer’s Beckham as Brand Ambassador
Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.
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Engagement
Cinema Advertising Grows to $527 MM in 2005: Report
More and more marketers are looking at cinema advertising as a means to tout their products.
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Acquisition
ConAgra Stages Hot Dog Vendor Shout-Out
ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.
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Direct Marketing | Print
Still Frustrating After All These Years
WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.
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Data Driven ROI
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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Direct Marketing | Print
It’s in the Cards
SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.
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Acquisition
Pirates Brings M&M’s, Volvo On Board
Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.
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Acquisition
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?
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Acquisition
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
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Acquisition
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.