Engagement
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Engagement
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty.
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Engagement
United Cracks Down on Frequent Flier Miles
United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.
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Engagement
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features.
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Acquisition
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.
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Engagement
Billboard Bands Puts Offers on Wristbands
It’s all in the wrist for marketers eager to reach nightclub crowds.
A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.
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Acquisition
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.
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Engagement
Clif Bar Tour Decries Global Warming
Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.
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Acquisition
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features “the best in spy gear, games and gadgets.” The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children’s experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male’s latest catalog, a 76-page book, offers a free one-year subscription to Details magazine with every order in excess of $100.