Engagement
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Acquisition
Crown Royal Gives Texan Spotlight on NASCAR Racecar
Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race.
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Direct Marketing | Print
Talbots Income Plummets in Quarter
Dogged by heavy markdowns in its J. Jill and core operations, the Talbots Inc. posted net income of $31.6 million for the fourth quarter, a sharp drop from $93.2 million in the prior-year period
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Engagement
Lay’s Taps TV Show to Share the Joy
Lay’s potato chips have found a new home on TV and online.
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Engagement
Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands
Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program
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Engagement
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.
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Engagement
Boston to Hold Workshops on Guerrilla Marketing
The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.
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Engagement
Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.
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Engagement
Papa John’s, GameFly Kick off Promotion on 45 Million Box Tops
Papa John’s has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products.
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Engagement
Six Flags, Sara Lee Form Marketing Pact
Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park.
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Acquisition
Electronic Arts Kicks off Online Music Competition
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.