Engagement
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Engagement
News Brief
MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.
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Direct Marketing | Print
For Better Sales Copy Take a Tip From Zig Ziglar
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”
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Acquisition
Doritos, at it Again, Gives Control to Consumers
Doritos has put creative control once again into the hands of its consumers.
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Acquisition
Movie Gallery Launches World Series Sweepstakes
Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.
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Direct Marketing | Print
Postmaster: Post Office Will Fight Do-Not-Mail Legislation
More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.
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Direct Marketing | Print
UPS Introduces Package Intercept and Rerouting Service
United Parcel Service has instituted a package intercept and rerouting service — for shippers to designate a new delivery address while a package is still in its transit network.
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Engagement
McDonald’s Big Burger Test Gets Positive Response
McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit.
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Acquisition
Macy’s Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.
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Engagement
Hyatt Launches Music Download Program
Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items