Engagement
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Acquisition
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.
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Engagement
P&I Postscript
RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.
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Engagement
Washington Post Bows Reward Program Today
The Washington Post is out to make a point—lots of points, in fact.
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Direct Marketing | Print
USPS Seeks to Extend RPN Deadline, Sets Reconsideration Dates
The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.
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Acquisition
HBO Hypes Final Sopranos Episodes with Online Sweepstakes
HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.
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Acquisition
Spalding Tips Mobile Marketing Push
Spalding is into a new game.
The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.
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Engagement
H&R Block Hands Out 25,000 Tissues Packs During Tax Season
H&R Block is giving customers something to remember the brand during tax season—tissue packs.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.
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Acquisition
Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries
With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.
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Engagement
ABC Hypes Jimmy Kimmel Live with Branding Campaign
ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live.