Engagement
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Engagement
Hilton Gives Loyalty Members, Staffers a Shot at the Grammy Red Carpet
Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates– tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31
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Engagement
Borders Names Dan Angus VP of Customer Loyalty
Borders Group, Inc. has a new vice president of customer loyalty
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Engagement
Office Depot Opens Loyalty Program in Puerto Rico
Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program
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Engagement
P&I Postscripts
VISA: a worldwide Olympic Games’ sponsor for more than two decades, is encouraging cardholders to increase their frequency of use by offering a sweepstakes that will award one winner a trip to the Olympic Winter Games for life
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Acquisition
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Digital
DM Good, Retail Better at Neiman Marcus
Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.
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Direct Marketing | Print
JCPenney Says Online December Sales Increased “Strongly”
J. C. Penney Company, Inc. said its comparable store sales decreased 3.8% for the five-week period ended Jan. 2.
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Digital
Retail Takes Hit, DM Slides Slightly For A&F
Abercrombie & Fitch generated net sales of $482.5 million for the five-week period ended Jan. 2.
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Direct Marketing | Print
Direct Holiday Sales Shine For Anthropologie
Direct to customer sales lead retail revenue for the brands under the Anthropologie umbrella during November and December.
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Engagement
Twilight Star Poses in SoBe Skinsuits
“Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors