Engagement
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Direct Marketing | Print
Direct Mail: Still a Bargain for Marketers
Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.
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Direct Marketing | Print
Chief Marketer Listline Feb. 25
Lists featured this week include American Water Works Association and Healthwire eNewsletter.
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Direct Marketing | Print
Direct Mail Watch: Insurers Still in the Post
There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.
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Acquisition
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”
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Direct Marketing | Print
Chief Marketer Listline Feb. 19
Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.
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Direct Marketing | Print
Chief Marketer Listline Feb. 12
Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.
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Engagement
Top 3 Mobile Strategies for Live Entertainment
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
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Acquisition
Nooooo. Not the Iron!
Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.
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Acquisition
Coke Pulls it Off Again!
“Coke Chase” results go far beyond the aggressive performance goals the brand had set.
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Acquisition
Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”