Engagement
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Acquisition
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
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Direct Marketing | Print
Chief Marketer Listline June 13
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
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Data & Analytics
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Digital
DMEF Changes Its Name to Marketing EDGE
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
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Engagement
Marketing Automation Consolidation—Why Now?
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …
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Direct Marketing | Print
Chief Marketer Listline June 6
Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.
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Acquisition
Sponsorship Pairs Men’s Health and Total Cereal
Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.
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Direct Marketing | Print
Chief Marketer Listline June 3
Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.
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Engagement
Kohler Mobile Tour Let’s People Test the Flush
Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.
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Engagement
Back-to-School Marketing Underway to Fight Uncertainty
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.