Engagement
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Data & Analytics
Content and Data Crucial for Lead Nurturing
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
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Engagement
Sweet Tweets: Social Media Pave Way for Twinkies’ Return
Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
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Acquisition
Promotions Celebrate Those Willing to Just Get Up and Go
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
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Acquisition
5 Ways to Capture Leads Without a Lot of Writing
Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.
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Acquisition
8 Ways to Lose a Prospect’s Trust
(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]
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Data Driven ROI
Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A
Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.
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Direct Marketing | Print
Chief Marketer Listline July 1
Lists featured this week include Carus Publishing and Crutchfield.
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Acquisition
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Direct Marketing | Print
Chief Marketer Listline June 24
Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.
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Digital
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.