Engagement
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Digital
How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
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Direct Marketing | Print
Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
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Direct Marketing | Print
Chief Marketer Listline Oct. 14
Lists featured this week include The Artisan Table and Pajamagram PIP.
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Data & Analytics
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Acquisition
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]
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Direct Marketing | Print
Chief Marketer Listline Oct. 7
Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
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Engagement
Fight Against School Bullying Expands to Store Shelves
Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.
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Data & Analytics
What Apple’s iBeacon Means for Local Commerce and Retailers
Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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Direct Marketing | Print
Chief Marketer Listline Sept. 26
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
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Engagement
Five Trends in Merchandise Incentives
The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.