Engagement
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Acquisition
Benihana Digital Passport Challenge Encourages Frequent Visits
The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
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Direct Marketing | Print
Chief Marketer Listline Jan. 6
Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.
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Engagement
Marketing in Brazil with Octagon’s John Shea
Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
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Digital
Amazon Winning the Holiday Toy War
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
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Data & Analytics
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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Digital
Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.
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Direct Marketing | Print
Chief Marketer Listline Dec. 13
Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.
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Acquisition
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Acquisition
5 Tips for Capitalizing on the Short Holiday Shopping Season
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.
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Direct Marketing | Print
Chief Marketer Listline Dec. 9
Lists featured this week include Air Age Media and Sun Magazine.