Engagement
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Acquisition
The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
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Engagement
20 Ways to Prove ROI at Events
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
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Acquisition
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Data & Analytics
Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
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Direct Marketing | Print
Chief Marketer Listline Jan. 21
Lists featured this week include BookSpan, Sharper Image and Information Week.
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Digital
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
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Engagement
National Geographic Showcases “Brain Games”
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”
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Engagement
“American Idol” Loses AT&T as Sponsor
AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”
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Direct Marketing | Print
Chief Marketer Listline Jan. 14
Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.
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Data & Analytics
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.