Engagement
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Data & Analytics
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Engagement
Many Forms of Measurable Metrics on Fiskars Mobile Tour
Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
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Acquisition
Brands Create Engagement With Mobile & Social
Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.
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Engagement
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
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Engagement
Austin Agency Attracts Attention with Bus Tour to Local Taquerias
Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.
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Acquisition
Making Mobile Part of Your Lead Gen Strategy
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
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Acquisition
Developing Sophisticated Lead Scoring
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
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Digital
Digital Marketing Comes of Age for CPG Brands
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
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Engagement
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.
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Acquisition
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.