Engagement
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Acquisition
2014 Top Shops Call for Applications
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
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Data & Analytics
4 Secrets to Drive In-Store Traffic and Sales with Mobile
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
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Acquisition
How to Allocate and Manage a Digital Marketing Budget
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Acquisition
Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
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Engagement
Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.
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Acquisition
Full Agenda Announced for B2B LeadsCon Summit 2014
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]
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Digital
Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
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Direct Marketing | Print
How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
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Acquisition
The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
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Acquisition
Automation Helps Helix Generate Education Leads
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.