Engagement
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Direct Marketing | Print
Chief Marketer Listline June 30
Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.
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Acquisition
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Engagement
The Best Ways to Track Leads
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
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Direct Marketing | Print
Chief Marketer Listline June 25
Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.
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Direct Marketing | Print
In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up.
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Engagement
Millennials and their Love for Loyalty Programs
Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.
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Acquisition
Global Brands and Local Lead Gen Challenges
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
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Data & Analytics
Chief Marketer Listline June 18
Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.
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Engagement
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
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Direct Marketing | Print
Subway $5 Footlong Success Shows the Power of Simplicity
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.