Engagement
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Direct Marketing | Print
Chief Marketer Listline Sept. 22
Lists featured this week include Snow Removal Professionals Magazine, GetOrganized! and IDVille Business Buyers.
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Acquisition
What is the Value of a Lead?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
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Acquisition
Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
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Direct Marketing | Print
Chief Marketer Listline Sept. 15
Lists featured this week include Healthy as a Horse and Keekoo.com.
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Data Driven ROI
4 Ways to Reach Passive and Turned-Off Customers
Those inactive members may be draining precious resources from your loyalty program.
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Data Driven ROI
5 Keys to Successful Loyalty Programs
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
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Direct Marketing | Print
Chief Marketer Listline Sept. 10
Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.
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Data & Analytics
DMCNY Honors Biegel For Service to Data Industry
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
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Acquisition
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.
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Direct Marketing | Print
DMA Strategic Summit Focuses on C-Level Concerns
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.