Engagement
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Engagement
Using Marketing Automation Intelligently
With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?
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Direct Marketing | Print
Chief Marketer Listline Oct. 13
Lists featured this week include the Dakota Indian Active File and Timber Home Living.
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Engagement
Why Brands Should Pay Attention to College Football
Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.
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Engagement
The ROI of Live Event Marketing
Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.
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Direct Marketing | Print
Chief Marketer Listline Oct. 7
Lists featured this week include Gannett Newspapers Billing Statements and Huck PAC.
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Engagement
Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
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Data & Analytics
Getting Personal: Leveraging Big Data for Better Connections
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
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Direct Marketing | Print
Chief Marketer Listline Sept. 29
Lists featured this week include Better Senior Living and the Innovation B2B file.