Engagement
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Data Driven ROI
Anheuser-Busch Plans to Wow Super Bowl Fans Again
Anheuser-Busch made a memorable impact with its “Puppy Love” Super Bowl ad last year. Next month, a sequel and other spots are expected to wow the audience.
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Acquisition
7 Benefits of Video Marketing
Check out these 7 top benefits of content marketing videos.
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Engagement
5 Big Brand CMO’s Face Tough Jobs Ahead
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five […]
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Acquisition
Maybelline Tests Wild Print Cover Promotions
Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads. Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open […]
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Engagement
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”
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Acquisition
McDonald’s Seeks Help Reaching Millennials
McDonald’s wants to pull Millennials back into its restaurants and drive-thrus and it’s looking for help.
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Engage & Convert
Is Your Refrigerator About to Email You? 2015 Marketing Predictions
2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.
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Demand Gen
Driving Webinar Registrations and Attendance
On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?
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Agencies
Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.