Engagement
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Data & Analytics
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
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Acquisition
SeaWorld Brand Campaign Takes on PETA
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
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Engagement
What CMOs are Saying on Twitter
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
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Acquisition
Marriott’s Global CMO on Marketing to Millennials
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
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Acquisition
3 Campaigns that Got it Right
This author takes a look back at three spectacular campaigns and why they worked.
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Acquisition
Does Your Brand Have Soul?
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?
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Engagement
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
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Acquisition
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Acquisition
McDonald’s Faces Perfect Storm
McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.
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Acquisition
Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.