Engagement
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Acquisition
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Direct Marketing | Print
Disney Sets a High Bar for One-to-One Marketing
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
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Digital
New Site Helps McGraw-Hill Connect With Students and Educators
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
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Engage & Convert
After Lego, 5 Branded Movies that Could Kill at the Box Office
With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!
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Acquisition
The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
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Data & Analytics
Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
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Acquisition
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
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Acquisition
3 Lessons from Prudential’s “Bring Your Challenges” Campaign
Prudential looked into our brains to find out why we’re so irrational when it comes to saving, took that info and launched the “Bring Your Challenges” campaign.
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Data & Analytics
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
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Acquisition
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.