Engagement
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Data Driven ROI
Fear the Rise of the “Deletist” Consumer
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
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Acquisition
3 Ways to Market on Facebook
Here are three ways marketers can use Facebook to reach more consumers.
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Acquisition
5 Tips for A+ Omnichannel Back-to-School Marketing
Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.
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Acquisition
Why You Should Use Beacons
Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Engage & Convert
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
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Acquisition
5 Tips to Get Teens Attention
It’s not a simple task marketing to teens. Here’s are 5 tips that will get you into teen’s marketing sphere.
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Acquisition
3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
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Data Driven ROI
Consider Individualization Rather Than Personalization
A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .
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Acquisition
Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.