Engagement
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Acquisition
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
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Engagement
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
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Acquisition
The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
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Digital
Should Impressions Really Be the Currency of Marketing?
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
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Acquisition
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Acquisition
5 Lessons from Taylor Swift’s Marketing Magic
Taking a page from Taylor Swift, here’s 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
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Acquisition
The Cannes Lions’ Grand Prix Winners
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
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Acquisition
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
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Acquisition
Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do’s and don’ts will help you get it right.
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Acquisition
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.