Engagement
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Acquisition
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Digital
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
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Acquisition
The Life of Carnival Cruise Lines CMO Kathy Mayor
CMO.com talks with CMO Kathy Mayor about Carnival’s target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.
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Acquisition
Bacardi Taps Instagram Stories for DJ Experience
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
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Acquisition
Customer Data and Journey Still Trouble for CMOs: CMO Council Research
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
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Acquisition
6 Marketing Trends for 2017
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
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Acquisition
In New Campaign, Coke Pairs Beverage with Paella and Lobster
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
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Acquisition
20 Visionary Marketing Campaigns
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.
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Acquisition
Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
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Acquisition
5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.