Engagement
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Acquisition
The Oscars, A Night of Mix-Ups and Standout Marketing
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
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Demand Gen
Let Users Drive Your Website Design: 4 Tips
Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.
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Digital
Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
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Acquisition
Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
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Acquisition
Virgin Atlantic Rallies Seattle With Free Flight Contest
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
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Acquisition
Allstate Revamps “Worth Telling” Content Marketing Campaign
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
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Acquisition
Beware the Legal Traps Hiding in Freemium Games
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
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Acquisition
The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
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Acquisition
Prudential’s VP Marketing on the Benefits of its In-House Agency
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.
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Engage & Convert
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.