Engagement
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Digital
Delivering Great Digital Customer Experiences
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
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Acquisition
Jameson Opens $13 Million Consumer Experience
Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.
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Acquisition
Top Execs Offer Solutions to Top Marketing and Advertising Challenges
Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.
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Acquisition
Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness
Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.
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Acquisition
In a Shift, AB InBev Pitches Lime-A-Rita Exclusively to Women
The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.
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Acquisition
Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box
Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.
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Digital
Marketers’ Most Wanted: LGBT
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
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Digital
PURLs Engage Nationwide and Yodle Direct Mail Recipients
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
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Acquisition
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
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Acquisition
Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.