Engagement
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Acquisition
New Ad Standards in Britain Combat Gender Stereotypes
The ASA signaled there is an evidence-based case for tougher standards of ads that feature gender stereotypes or characteristics harmful to people.
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Acquisition
7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
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Demand Gen
How Earth Networks Weathers the Challenge of Numerous B2B Verticals
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.
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Acquisition
Mattress Startup Casper Disrupts with Hacks, Fake Photos and Chatbots
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
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Acquisition
4 Ways to Launch a Campaign on a Tight Budget
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
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Acquisition
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
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Acquisition
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
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Demand Gen
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Acquisition
Key Points from Mary Meeker’s 2017 Internet Trends Report
Mary Meeker’s latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
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Acquisition
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.