Engagement
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Acquisition
Kind Makes its Point with Mountains of Sugar in Times Square
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
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Acquisition
10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class. -
Acquisition
Airbnb Contestants Win Unforgettable View of Solar Eclipse
Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
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Acquisition
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Acquisition
Teaching the Masses What Bud Light is Really All About
Andy Goeler, VP marketing, Bud Light, talks about
the shift to educational marketing and other ideas
brewing in the marketing department. -
Acquisition
6 Steps to a Gamified Experience
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
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Acquisition
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Acquisition
The Growth of eSports Explodes and Big Brands are in the Game
eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in. -
Digital
Ways to Optimize Content Marketing for Ecommerce
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.
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Acquisition
16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience.