Engagement
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Acquisition
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
to say on a controversial topic like the NFL boycott, it’s best to say nothing. -
Acquisition
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new
talent from across the globe to create their own inspirations. -
Data & Analytics
What Your Customer Lifecycle Should Have in Common with the Four Seasons
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
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Demand Gen
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Acquisition
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Acquisition
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people
to load up their Halloween baskets with its candies. -
Acquisition
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of
limited-edition, Taco Bell-themed clothing. -
Acquisition
How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends. -
Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Acquisition
Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that
Tapestry—the word—might be viewed as old-fashioned.