Engagement
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
influencer’s social video content -
Acquisition
Behind the Scenes with Pepsi on its Aaron Judge Partnership
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie. -
Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Acquisition
11 Tips to Sprinkle a Little Glitter on Holiday Marketing
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment. -
Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked. -
Acquisition
JetBlue Wants People to Check in for Good
JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination. -
Acquisition
Intel Holiday Campaign Plays on Gift Giving
As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons.
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Acquisition
4 Focal Points for Marketing to Millennials
Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.