Engage & Convert
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Acquisition
No Sugar Coating in Skittles Response to Trump Jr. Tweet
Wrigleys’ VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr’s comparison of Skittles to Syrian refugees.
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Acquisition
4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.
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Acquisition
Three Ways to Win the Social Media Content Game
To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.
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Acquisition
Why the “Most Interesting Man in the World” was Sent to Mars
Dos Equis introduced a new, younger “Most Interesting Man in the World” who will be more adventurous to engage Millennials.
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Acquisition
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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Acquisition
Amex Ups Game at U.S. Open with Augmented Reality Experience
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
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Data & Analytics
Full Adoption of ABM Not There Yet: Outsell Report
Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.
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Acquisition
The Bankable Benefits of Sponsoring a Hip Festival
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.
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Data & Analytics
4 Keys to Implementing Effective Account Based Marketing
Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.
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Acquisition
The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.