Engage & Convert
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Profiles & Campaigns
Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
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Acquisition
Toyota’s New Retail Concept Offers Coffee and Car Rentals
The Drive to Go by Toyota concept is a mix of fast food, coffee shop, rental cars and a
not-so-subliminal message to—when you’re ready—buy a Toyota. -
Acquisition
Saints Pass 300 Yards and Someone Wins a Carnival Cruise
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and
funds for a cause close to the heart of Super Bowl champ Drew Brees. -
Acquisition
Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in
vintage cars in New York City to celebrate the repeal of prohibition. -
Acquisition
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
to say on a controversial topic like the NFL boycott, it’s best to say nothing. -
Acquisition
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new
talent from across the globe to create their own inspirations. -
Acquisition
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
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Acquisition
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Acquisition
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people
to load up their Halloween baskets with its candies. -
Acquisition
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of
limited-edition, Taco Bell-themed clothing.