Engage & Convert
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Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked. -
Acquisition
JetBlue Wants People to Check in for Good
JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination. -
Acquisition
Intel Holiday Campaign Plays on Gift Giving
As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons.
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Acquisition
4 Focal Points for Marketing to Millennials
Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.
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Acquisition
PSA Encourages Public to Watch for Veterans at Risk for Suicide
One Hollywood superstar, one mega brand and the VA, have produced a PSA
to encourage people to take note of veterans at risk for suicide. -
Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
Color-it-Yourself, Starbuck’s Says of its 2017 Holiday Cups
As the holiday season approaches, Starbuck’s red holiday cups are
eagerly awaited by its legions of fans. -
Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Engage & Convert
After Women Cry Foul, an IKEA Ad is Yanked
An Ikea ad in China was pulled after it was called sexist by some viewers.
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Acquisition
Carnival Cruise Line Chooses Sweepstakes as a Powerful Tool
Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play
behind its new sweepstakes tied to New Orlean’s Saints Drew Brees.