Engage & Convert
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Data & Analytics
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
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Data Driven ROI
How Marketers Can Prepare for a Cookie-less Future
Marketers can monitor three critical areas in order to make the transition to a cookie-less web.
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Acquisition
Lessons Learned For B2B Marketers: Financial Software Company Model N Pivots to Virtual
Lessons learned for B2B marketers to consider when taking an in-person event online.
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Social
Facebook, Pinterest Integrate New Online Shopping Features
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
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Acquisition
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
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Acquisition
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
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Acquisition
Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
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Acquisition
Tips for Optimizing Your Website for Ecommerce
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
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Data Driven ROI
Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.
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Acquisition
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.