Engage & Convert
-
Acquisition
How B2B Marketers Are Embracing Digital During the Pandemic
For B2B marketers, the adoption of digital communications has accelerated during the pandemic.
-
Acquisition
Four Virtual Trade Show Ideas for B2B Marketers
Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.
-
Digital
Five Ways to Pinpoint Martech Inefficiencies During COVID-19 Economic Fallout
Companies should examine their martech stacks in order to determine potential cost savings.
-
Acquisition
Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
-
Acquisition
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
-
Acquisition
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
-
Digital
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.
-
Acquisition
B2B Brands Embracing D2C Marketing During COVID-19
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
-
Acquisition
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.
-
Acquisition
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies
