Engage & Convert
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Acquisition
North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused
on women to celebrate and share the stories of adventurous and courageous female explorers. -
Acquisition
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it. -
Acquisition
Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and
kicks off with a TV spot featuring a storyline close to home: the Bronx. -
Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Acquisition
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Heineken “Lighter is Better” Spot Gets Panned
Heineken pulled a new TV spot this week after offending untold numbers of people.
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Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience. -
Acquisition
14 Non-traditional Marketing Methods
The Forbes Communications Council gives us ideas to
increase brand awareness in unexpected ways. -
Acquisition
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign.