Engage & Convert
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Acquisition
3 Steps to Building an Enthusiastic Community for Your Brand
Building a brand community doesn’t have to be daunting: Engage with, nurture and
capitalize on the behavior that may already accompany your product or service. -
Acquisition
Kellogg Spins New Vinyl Made of Cereal
The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.
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Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Demand Gen
Three Key Reasons to Invest in Brand Marketing
Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal. -
Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Acquisition
10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic,
truly knows how to capture the attention of Gen Z. He offers 10 tips. -
Profiles & Campaigns
Grant Thornton Teams With PGA for TV Spot
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the
PGA in a new TV spot featuring pro golfer Rickie Fowler. -
Acquisition
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin. -
Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target. -
Social
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.