Engage & Convert
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Acquisition
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands. -
Acquisition
AR Still Challenging for Marketers: Survey
Brands like Dixie and Ally Bank use augmented reality, but for
many brands challenges remain, a new study found. -
Acquisition
MTA Says Posters Too Sexy for NY Subway
The MTA has taken a stand on just how far it will go with the types of ads and
content it shares with its millions of daily riders. -
Acquisition
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on
social media for a new product, Kool-Aid Sparklers. -
Acquisition
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game. -
Facts & Figures
B2B Buyers Rely on Emotions: Survey
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.
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Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward. -
Acquisition
NASCAR Expands in Esports Forming Youth Racing Series
The American auto racing company bills the series as the “first esports
competition created to attract and identify young talent.” -
Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social.