Engage & Convert
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Digital
5 Proven Ways to Improve Website Conversion Rates
Online traffic, but website conversion rates are what really matter. Here’s five tips for improving your online conversions.
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Acquisition
JCPenney CMO on Marketing to Women in the #MeToo Era
Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today. -
Acquisition
Create Compelling + Engaging Content with Influencers
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know. -
Acquisition
LG to Wash Bonnaroo Festival Goers Clothing for Vintage Clothing Swap
Festival marketing is a hot topic and LG has joined the ranks
with an expansive, interactive experience at Bonnaroo. -
Acquisition
What Makes Up the Ideal Marketing Team?
Forbes argues that using job titles breeds one united voice, a lack of
variety and leads to less diversity of thought. -
Acquisition
You be the Judge: A Peek at the Top Promotional Marketing Campaigns
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal
winning ideas. Eat. Laugh. Here’s a peek at handful of outstanding finalist’s campaigns. -
ROI | Metrics
Emotions Matter When it Comes to Engagement: Report
What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30 […]
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Acquisition
Heinz Says it’s What Americans Have Been Waiting for: Mayochup
Heinz put together a series of engaging promotions to create
a stir around its new product. -
Acquisition
Jägermeister Launches Bracket-Style Soccer Game for World Cup
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia. -
Acquisition
Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns.