Engage & Convert
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
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Acquisition
Coke Cans Promote Peace & Hope for Trump Summit
Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard. -
Acquisition
Moët Celebrates Life’s Memorable Moments
Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event. -
Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Acquisition
Arizona Iced Tea Brothers Talk NYC Pop-Up Shop
Arizona Iced Tea Arizona Beverages owners and brothers chat about
the pop-up retail shop opened to celebrate its 25th anniversary. -
Acquisition
IHOP Flips “P” for “b” and Social Goes Wild
IHOP fans had plenty to say when it sent out a cryptic note on
social that it was changing its name to IHOb. -
Acquisition
Is Voice Technology the Next Big Disruptor?
Is voice technology the next star of marketing?
Forbes checks in with a few experts. -
Acquisition
Macy’s Recruits Employees as Social Superstars
Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time. -
Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.