Engage & Convert
-
Acquisition
Nestlé and WWE Team for ‘Choose Water’ Sweepstakes
A sweepstakes was the main attraction supported by
videos featuring WWE superstars. -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Acquisition
Cracking the Code on Experiential: Actionable Data
Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time. -
Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.
-
Acquisition
3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan?
Try on these three techniques that continuously put your product top of mind. -
Acquisition
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics. -
Acquisition
Kellogg Cuts Loose Promotions for Jurassic World
Kellogg has kicked off a slew of promotions tied to the wild
ride of the upcoming Jurassic World: Fallen Kingdom. -
Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
-
Acquisition
Experts Weigh in on ‘Marketing to Women in the #MeToo Era’
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.
-
Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.