Engage & Convert
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Acquisition
3 Ways to Ignite Brand Affinity to Build Loyalty
When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity. -
Events
Memorable Events Help Sophos Engage B2B Customers
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
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Acquisition
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years. -
Acquisition
Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show,
Fashion 5 Ways, Saturday on Snapchat’s Discover page. -
Acquisition
Marketing Strategy: Are You Spending Wisely and Making the Right Moves?
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]
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Profiles & Campaigns
FedExCup PGA Tour Sponsorship Helps Engage B2B Customers
As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.
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Acquisition
How to Leverage YouTube—12 Creative Ways
The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line. -
Acquisition
More than Checking a Box: Injecting Real Transparency into Customer Experience
The customer experience is no longer just a check box—here’s why.
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Acquisition
The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.
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Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.