Engage & Convert
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Acquisition
Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that. -
Acquisition
Coke Mixes Languages but Should have Checked with a Translator
Marketing blunders can turn brands red-faced,
like this one from Coca-Cola. -
Acquisition
American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience. -
Acquisition
Natural Language Generation Fuels Marketing, Decreases Time to Market
A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation. -
Acquisition
6 Simple Secrets to Writing Copy with Impact
Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty. -
Acquisition
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful’s “Worry Monsters” play on the insight that people
often jumpstart healthy habits once they think they might be sick. -
Acquisition
What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use. -
Acquisition
Influencer Marketing: A 4-Step Guide to Brand Safety
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority. -
Acquisition
Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences
Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019. -
Acquisition
Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.