Engage & Convert
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Acquisition
Whales, Covered in Plastic, Rise from the Streets of Zagreb
Greenpeace has launched a campaign to raise public awareness about the
enormous amounts of plastic waste in the oceans and seas. -
Profiles & Campaigns
Q&A: Heineken Taps Into Experiences to Create Relevant Marketing
Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
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Acquisition
Nebraska’s Self-Deprecating Campaign: “It’s Not for Everyone.”
Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral. -
Events
Esports Popularity Grows Across the Globe
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
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Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Acquisition
Netflix Marketing Called “Creepy and Racist” by Subscribers
Netflix is accused of false advertising for promoting black actors as
film stars when the stars are actually white actors. -
Profiles & Campaigns
Second City Works Takes B2B Content Seriously
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
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Acquisition
CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage
CBSN, the ad-supported streaming news channel from CBS,
is deep into the political mix—but it is not taking sides. -
Email
Cross-Team Coordination Imperative for Email Marketing Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
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Data Driven ROI
Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.