Engage & Convert
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Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything. -
Acquisition
J&J Consumer Takes Strong Steps to Revitalize its Brand
The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo. -
Acquisition
HP and IKEA Commit to Scaling Use of Ocean-Bound Plastics
The two brands have upped their commitments by joining a consortium of worldwide businesses committed
to developing the first global network of ocean-bound plastics supply chains. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
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Acquisition
Clorox CMO Eric Reynolds Talks In-house Agencies, Challenges, Growth Opportunities, #MeToo
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes. -
Acquisition
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns. -
Acquisition
Marc Pritchard Calls for Stronger Action to Tackle Society and Sustainability Issues
Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women. -
Acquisition
How to Build an Experience Brand: Five Considerations
Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand?